Henry Taylor and Ries, a division of Distell were releasing a new Vodka onto the market and were seeking an online presence for their new product. Working at advertising agency OFyt, a fun irreverent overall campaign was developed that used the history of the Romanov family as its centrepiece.
Utilising the concept of a timeline that produced a narrative for users to explore this history, the website included a section that featured a comic about the assassination of Rasputin as well as a music video featuring the Rasputin rap. 
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